Google’s Adwords Keyphrase Matching Bug: The deadly hyphen
This is an interesting adwords problem that has an impact for keyphrase matching for industries where terms are often hyphenated, something often found in the product titles of many industrial goods....
View ArticleBuggy Keyword Tools
Today’s SEO researcher enjoys the choice between numerous keyword generation tools, each of which offers their own relative strengths and weaknesses. Take, for example, both Yahoo’s Overture Keyword...
View ArticleThe Subjective Web: Online Opinion Mining
At the end of July, Microsoft Research held its 2008 Faculty Summit to survey the state of computing R & D, which this year included a social media summit. A major topic of conversation included...
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Are People Searching for My Business Online?
The knee-jerk answer to this is, “Yes, people are looking for everything online.” To an extent this is a pretty fair answer; active consumers are connected to the internet with phones, tablets,...
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